MYOB addressing the entrepreneur gap for women

02 Mar 2020

The lack of representation for New Zealand women at the head of local small and medium-sized businesses has seen the launch of a new campaign by leading tech company MYOB.

New Zealand is currently ranked best in the world in terms of the ease of doing business and starting a business, according to the World Bank Doing Business report, and yet only 37% of local SMEs are run by women according to the MYOB Business Monitor 2019.

MYOB NZ Country Manager Ingrid Cronin-Knight says New Zealand can do better in terms of representation for women in business.

“Aotearoa has one of the highest rates of women entrepreneurs in the world. But we believe we can go further and achieve equal representation for women in leadership in the SME sector,” says Ingrid Cronin-Knight.

“For a number of years, we’ve been looking closely at the issue of representation for women in business, and in particular the barriers stopping them from participating fully in the entrepreneurial sector.”

“It’s an issue where there is not one single answer, but a key theme we keep coming back to is whether or not women are aware of and can access the support available to help them.”

In response Ms Cronin-Knight says MYOB has embarked on a new programme designed to provide support and offer a range of resources, as well as access to seasoned advice for women starting a business or in the early stages of development.

“We’ve started in a fairly unique way, by talking to women who have been successful in their chosen field to share authentic, actionable advice for local women starting out on their business journey.”

“We wanted to capture the insights local business leaders have and share them in an engaging and inspiring way.”

“We were also particularly pleased to be able to draw on MYOB’s ongoing partnership with the Silver Ferns to draw on the experiences of women who have been successful in their careers – both on and off the court, who were able to share some very relevant insights for women entrepreneurs.”

Ms Cronin-Knight says the benefits of higher participation for women in business will not just strengthen and diversify the economy but will also offer more opportunities for local communities.

“It’s been regularly shown that women in business tend to create more benefits for their community, whether directly through the development of a social enterprise or by giving back in a range of other ways.”

 “Ultimately, as we’ve seen in sport in this country, if we can find ways to support more success for women in business, everybody wins and the market grows. That’s why we want to focus attention on the issue and do our part to provide more opportunities for women entrepreneurs to succeed.”

The MYOB Stand Tall, Leap High resource centre is available at, offering everything from conversations between successful Kiwi female entrepreneurs and our World Champion Silver Ferns, through to a range of resources that can make a difference to your business now.



For more information please contact:

Janelle Ericksen, MYOB, PR Specialist
M:021 1050 490 / E:

Gerard Blank, The Agency Communications Limited, Director
P: 03 341 5841 / M: 0275 243 629 / E:


About MYOB

MYOB is a leading provider of cloud-based business management solutions. With an offering of over 50 solutions, MYOB makes life easier for approximately 1.2 million businesses across Australia and New Zealand. The MYOB software spans the full lifecycle of a business from sole traders to larger enterprises with over 1,000 employees. MYOB also provides ongoing support to a network of over 40,000 accountants, bookkeepers and other consultants. They are committed to ongoing innovation, particularly through the Connected Practice Strategy and through development of the MYOB Platform. For more information visit or follow @MYOB on Twitter.

About the MYOB Business Monitor

The MYOB Business Monitor is a national survey of 1,000+ New Zealand small and medium business owners and managers, from sole traders to mid-sized companies, representing the major industry sectors. It has run since 2009, commissioned to independent market research firm Colmar Brunton. This most recent survey ran in February/March 2019. The Monitor researches business performance and attitudes in areas such as profitability, cash flow, pipeline, technology usage and the government. The weighting of respondents by both geographical location and sector is based on overall market proportions as established by Statistics New Zealand and is drawn from an independent survey group, which includes both MYOB clients and non-clients.