“Tourism is now a tech business,” says MYOB
As New Zealand’s largest tourism industry conference TRENZ takes place in Dunedin this week,
new analysis by business software provider MYOB points to the increasing
importance of technology for the country’s largest foreign exchange
The latest MYOB Business Monitor survey shows that half of
the country’s tourism businesses believe technology will significantly
change the way they operate in the next 10 years.
MYOB New Zealand general manager Carolyn Luey says tourism is
becoming a tech business and it is important for local operators to
think about how they can incorporate the latest developments into
“Technology trends like artificial intelligence and the internet-of-things are playing an increasing role in the tourism industry,” says Luey.
“There are numerous examples of operators that are using the latest developments to inform and enhance the customer experience. For example, tourism agencies are using anonymous mobile data and big data analytics to better understand how tourists travel around our country.
“At the same time, tourism businesses are incorporating the latest
tech solutions into their back-of-house operations to drive
efficiencies and profitability. We’d encourage all businesses to look
at how they can best incorporate technology into their operations,”
The research also found tourism operators tended to be faster than the general population to take up technology, with 35 per cent of respondents describing themselves as “early adopters” or “fast followers” of new trends, verse 24 per cent of other businesses.
Thirty per cent say they try or buy new technology products at about
the same time as most other people, while 22 per cent say they are
usually slow or reluctant to try or buy new technology until most
other people have it – suggesting there is room for more innovation
“We’re seeing a shift in how these mid-sized businesses approach
their financial management. Many tourism businesses I speak to are
looking to solutions to help them do more with less.”
One example of a tourism business that is welcoming new technologies
is high-end Queenstown resort
Finance manager Darren Auld is a big believer in embracing tech to
work smarter and faster. He says businesses that do not adapt now run
the risk of missing out on opportunities in the future.
“The New Zealand visitor industry is booming with total tourism
expenditure reaching $36 billion in the year ended March 2017 – and
recently, for the first time ever, Queenstown Airport reached two
million visitors in a single calendar year,” says Auld.
Spread across more than 500 acres, Millbrook Resort is comparable to
a small town – comprising of luxurious accommodation, a championship
world-class golf-course, four restaurants, a day spa as well as a
health and fitness centre and property for sale.
“We’re considered a lifestyle resort – a place you can come to
escape everyday life. There’s nothing else like it in New Zealand,”
Today, Millbrook employs close to 300 people and is investing in
additional land to keep up with visitor demand – an expansion that
Auld says will be made easier thanks to new tech.
“In the past, we used make do with the systems we had.
“But as we grew it became apparent we needed a richer set of tools
to help us manage our growth – technology that increases productivity
and efficiency, while reducing labour costs.”
He says any business that does not learn to make the most of new
technologies, or understand their affects, will be left behind –
particularly in the local tourism sector.
“The increased benefits from the use of technologies are all around
Carolyn Luey agrees and says it is clear that tech trends will play
an increasingly important role in the tourism sector.
“Advances in technologies, like artificial intelligence, mean that programs are now capable of learning on their own. Inputted with a learning algorithm, they trawl millions of data points to draw conclusions on what works and what doesn’t.
“It means businesses can ask themselves: ‘How can our people add
value where technology can’t?’”.
TRENZ 2018 is taking place from 7 to 10 May at the Edgar Centre in
Dunedin and will welcome delegates from around the world.
For further comment or other information please contact:
Luke Chivers, MYOB NZ public relations consultant
M: 64 27 569 8907/ E: email@example.com
MYOB has been helping Australian and New Zealand businesses succeed
for more than 25 years. It is listed on the Australian Stock Exchange
(ASX: MYO) as a leading provider of online business management
solutions. MYOB delivers accounting, enterprise resource planning,
payroll, tax, compliance and other services to approximately 1.2
million businesses of all sizes. It has a range of speciality services
for larger businesses and can scale with an enterprise as it grows and
has more challenging requirements. MYOB also provides ongoing support
via many client service channels and partners, and is committed to
continuing investment in innovations that help business owners and
managers deliver growth, productivity and success.