NZ SMEs expecting better year than businesses across the ditch
25 Jan 2016
Employment opportunities expected to be higher in Australia
NZ SMEs more tech-focussed
After outperforming their Australian counterparts in 2015, New Zealand small business operators are more confident of improved revenue in 2016 according to the latest review of trans-Tasman business performance from business management solutions provider, MYOB.
The most recent MYOB Business Monitor, which surveyed over 1,000 SME operators in each country, found that Australia’s SME economy fell behind New Zealand’s over 2015. In the second half of the year, the proportion of Australian SME operators reporting a fall in revenue (30 per cent) significantly outweighed those who saw a rise in revenue in the 12 months prior to the survey (22 per cent). In contrast, 31 per cent of New Zealand SMEs reported a revenue rise in 2015 and 25 per cent saw their revenues decline.
MYOB CEO Tim Reed says that the relative performances in the two country’s SME economies over the previous 12 months have had a major impact on how confident local business operators are going into 2016.
“Both countries reported a healthy level of steady income, with 46 per cent of Australian SMEs and 41 per cent of New Zealand SMEs saying their revenue levels remained constant over the 12 months,” says Mr Reed.
“However, given the solid performance of New Zealand’s SME businesses in 2015, it is no surprise that operators are also more optimistic about improving their performance this year,” he says.
When asked how they expected their business revenue to fare in 12 months’ time, a large number of New Zealand operators are forecasting growth (34 percent), while fewer (21 per cent) expect revenue to fall. In comparison, the Australian SME economy is more finally balanced, with 28 per cent of Australian operators expecting a revenue increase this year and 27 per cent a decline.
Australian SMEs invest in employment, marketing and advertising, NZ SMEs focus more on technology
“Given the revenue reports and expectations of Australian SME operators, it is understandable that they would be looking to invest further in marketing and advertising in 2016, however we were surprised to find that they were also still more likely to be creating employment opportunities than their trans-Tasman counterparts,” says Mr Reed.
According to the report, 19 per cent of Australian small business operators expect to increase the number of part time or casual staff they employ in 2016. This was compared to only 11 per cent of New Zealand small business operators who said the same. The number of full time roles is also expected to increase significantly in Australia, with 14 per cent of operators expecting to hire more permanent staff, while in New Zealand, that number is only 9 per cent.
Australian SMEs are also more likely to spend more on marketing and advertising their business, with 23 per cent planning to increase their spending online and 18 per cent offline. This is compared to 19 per cent of New Zealand SMEs increasing their marketing and advertising online, and 13 per cent offline.
However the MYOB Business Monitor revealed New Zealand small business owners have more of a focus on technology than their counterparts across the Tasman.
Almost half (47 per cent) of New Zealand respondents said they had acquired computer hardware or software for their business in the last 12 months. This is compared to the under one third (31 per cent) of Australian respondents who said the same.
In addition, 25 per cent of New Zealand business operators said they would look to increase their investment in IT systems and processes in the 12 months following the survey, while 21 per cent of Australians plan to do so.
“It is fantastic to see small business owners on both sides of the Tasman making strategic investments in their business. And while increasing employment opportunities and spending on traditional methods of marketing can aid business growth, technology in particular should be a key focus. By embracing new technologies SMEs can experience benefits such as improved productivity and efficiency, greater ability to reach and interact with customers, and having access to real-time information to support better decision making,” says Mr Reed.
“Over the six years that we have been tracking the use of technology in small and medium sized businesses, we can confidently say that those businesses who are utilising technology to its fullest are doing better across every performance measure.”
“With technology making it even easier than ever before to do business on a global scale, and trading with international markets high on the agenda for many countries, it no longer matters which side of ‘the ditch’ SME operators do business on. What should be a priority for small and medium sized businesses is making the most of the opportunities that technology can provide in order to remain competitive and grow,” he says.
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For further comment or other information please contact:
Rebecca Huang, MYOB NZ Public Relations Consultant
P: 09 925 3505 / M: 021 1122 720/ E: firstname.lastname@example.org
Gerard Blank, The Agency Communications Limited Director
P: 03 341 5841 / M: 0275 243 629 / E: email@example.com
MYOB (ASX:MYO) is a leading cloud based business management solutions provider. It makes business life easier for approximately 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, practice management, CRM, websites, job costing, inventory and more. MYOB provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and in 2015 was awarded the BRW award for the most innovative large company for 500+ employees and placed 2nd in BRW’s Most Innovative Companies Award list across all categories nationally. For more information, visit myob.co.nz or follow @MYOB on Twitter.