Impressive growth to 800+ API developers
& 70+ add-ons; enhancements set for Q2
The MYOB API team is celebrating the one-year anniversary of its MYOB AccountRight API by gearing up to launch the latest in a series of ongoing value-laden enhancements, responding to strong demand from the developer community.
In the 12 months since its first API launched, the MYOB API program has grown from just over 65 developers to more than 800 and the number of add-ons has risen to 70 across 20 categories. The total developer program now numbers 1200 members, with the remainder working on the ODBC interface for AccountRight classic.
The proportion of MYOB’s cloud accounting clients using these add-ons has grown 38% so far this year and continues to accelerate. The add-on gallery website is drawing much of the initial interest.
Chief technology officer Simon Raik-Allen says he is pleased with the success and expects appetite for the API to grow noticeably with the next big round of enhancements, due in Q2.
“We’ve been enjoying great traction with the MYOB AccountRight API and great feedback that it’s easy to use. Back in Sept we released invoices and bills integration along with revamping our developer centre and that really drove big growth in adoption - from 400 developer partners to more than 800 six months later,” he says.
“Next quarter we’ll release timesheets and payroll integration, which will increase appetite even further.”
Add-on partner Lachlan Sedsman from WageLoch, says, “I've found the MYOB API much easier to connect to and work with than the Xero one. I’m looking forward to the timesheet endpoint being implemented.”
Raik-Allen says the program is seeing at least one API integration every week as positive word of mouth spreads about the quality of the offering and the support provided to developer partners.
“MYOB is working closely with our API developers to highlight the benefits of their add-ons to potential and existing clients and help strengthen their overall proposition. We’re heavily focused on collaborating to drive their sales and marketing efforts so they see increased profits and improved business potential,” he says.
“As the API developer program grows so too does its support. Since January, two new roles have been brought in – one to focus on sales and the other marketing, we put 27 developers in front of thousands of business advisors at our annual roadshow’s trade exhibition, and we started running six weekly webinars. We’re also featuring partners in our award-winning blog, The Pulse, and in our public relations work.”
The API is available for use with any programming language and any platform, such as Mac and Windows, including devices running iOS, Android and Windows Mobile operating systems. The developer program, which offers three levels of membership to suit different needs, is open and free to anyone wanting to create and integrate add-on solutions that make business life easier for MYOB clients.
Visit: MYOB Developer Centre, and MYOB Add-On Centre for more info.
For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its blog, LinkedIn, Twitter, Facebook, Instagram and YouTube sites.
For further information or immediate comment, please contact:
Tel: (09) 925 3515
Mob: 029 777 0256
The Agency Communications Limited
Tel: 03 341 5841
Mob: 0275 243 629
About MYOB New Zealand
Established in 1991, MYOB is New Zealand's largest business management solutions provider. It makes life easier for approx. 1.2 million businesses across New Zealand and Australia, by simplifying accounting, payroll, tax, practice management, CRM, websites, job costing, inventory and more. MYOB provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and now spends more than NZ$35 million annually on research and development. In 2013, MYOB expanded its offerings with the acquisition of accounting solutions provider BankLink. For more information, visit myob.co.nz.