MYOB BankLink is the backbone of rural sector accounting

11 Jun 2014

Ten major rural suppliers provide data feeds to MYOB clients

MYOB celebrates a year on from BankLink acquisition

New Zealand’s leading accounting solutions provider MYOB BankLink has reached a new milestone, and is now delivering over 20,000 rural data feeds to businesses in the farming sector.

MYOB is the only accounting solutions company in New Zealand able to provide dedicated data feeds from ten major rural suppliers. This is in addition to MYOB’s comprehensive data feed service from all of the trading banks.

“BankLink pioneered the data delivery process over 25 years ago, and still provide the most accurate, secure, and reliable data for accountants and their clients in the farming sector,” says MYOB General Manager Accountants Division, Adam Ferguson.

“MYOB acquired BankLink in May last year and it’s proving to be a great fit, enabling MYOB to strengthen its offering throughout New Zealand, but especially in the rural sector.”

Mr Ferguson says Fonterra/RD1 are the most popular data feeds, as they combine milk production data and RD1 rural supplies transactions. Open Country, Tatua and Westland also provide milk production data. CRT Cooperative, Farmlands Cooperative, PGG Wrightson, Ashburton Trading Society and New Zealand Farmers Livestock provide data feeds for rural supplies and livestock trading. 

The data feeds enable accountants to provide their rural sector clients with cash flow reports that compare year-on-year financial results. As the data is rich in detail, it can also be used for livestock calculations and the forecasting of milk production.

"We love MYOB BankLink and use it very extensively in our practice. It allows us to be as efficient as possible and to offer our clients the most cost effective solution on the market,” says Peter Hexter, Partner Manager at Cooper Aitken, a large accounting firm that specialises in the New Zealand rural sector.

Extending capability

Mr Ferguson says because rural businesses require dedicated solutions, MYOB continues to partner with local providers that have an established track record for service in the New Zealand farming community.

“As part of our commitment to make it easier for farmers and other rural operations to do business, we are currently developing partnerships with iAgri and CashManager RURAL, both local New Zealand rural software developers that provide farm management solutions.”

“An ongoing goal for MYOB is to leverage the resources and experience we have developed over 25 years of working with rural New Zealand, to provide the most comprehensive business support for this vital industry.

“We are very proud of our extensive footprint in rural New Zealand, and we are fully committed to working with accountants and farmers for decades to come,” Mr Ferguson says.

  MYOB BANKLINK SERVICE
Cost On average $5 per farmer per month for data feed service from ten rural suppliers, as well as banks
Rural data feed suppliers Ashburton Trading Society, CRT Co-operative, Farmlands, Fonterra/RD1,  New Zealand Farmers Livestock, Open Country, PGG Wrightson, Tatua, Westland Milk Supply
Years that MYOB BankLink has operated in the NZ rural sector 25 years +

For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its blog, LinkedIn, Twitter, Facebook, Instagram and YouTube sites.

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For further comment or other information please contact:

Sarah Putt, MYOB NZ Public Affairs Manager

P: 09 925 3515 / M: 029 777 0256/ E: sarah.putt@myob.com

Gerard Blank, The Agency Communications Limited Director

P: 03 341 5841 / M: 0275 243 629 / E: gerard@theagencynz.co.nz

About MYOB

Established in 1991, MYOB is New Zealand’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across New Zealand and Australia, by simplifying accounting, payroll, tax, practice management, CRM, websites, job costing, inventory, mobile payments and more. MYOB also provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and now spends NZ$35+ million annually on research and development. For more information, visit myob.co.nz.