Executive Management

Tim Reed (Executive Director, Chief Executive Officer)

Tim Reed joined the MYOB Group in July 2004 when it acquired accounting software developer Solution 6. Tim was appointed CEO in 2008 after spending over four years in management roles including Managing Director of MYOB Australia and MYOB Group Product Executive.

Throughout his time with the MYOB Group, Tim has overseen the business’ growth and its expansion into cloud products and Connected Services, including the acquisition of BankLink in 2013. He also led the creation of the Enterprise Division via the acquisitions of Commac and Exonet in 2007 and PayGlobal in 2014.

Prior to joining the MYOB Group, Tim worked in Silicon Valley within a number of companies in global technology and internet markets.

Tim is a Member of the Business Council of Australia and the Business Advisory Panel of the Minister for Small Business.

Tim holds a Master of Business Administration from Harvard Business School, graduating as Baker Scholar, and a Bachelor of Commerce (Honours) from the University of Melbourne.

Richard Moore (Chief Financial Officer)

Richard Moore joined MYOB in April 2012 in the role of Chief Financial Officer and General Manager, Shared Services.

Prior to joining MYOB, Richard held multiple senior finance roles across a diverse range of industries, including most recently CFO of Jetstar Airways and CFO of BankWest Business. Richard spent eight years at GE Capital in various finance roles across a number of divisions in both Europe and Australia, and worked for PwC in Edinburgh, Scotland.

Richard holds a Master of Arts (Honours) in Economics from the University of Edinburgh and is a Member of the Institute of Chartered Accountants of Scotland.

James Scollay (General Manager, SME Solutions)

James Scollay joined MYOB in April 2012 as General Manager, Business Division and is now General Manager, SME Solutions.

Prior to joining MYOB, James led the evolution of Macquarie Telecom’s sales and marketing function. He also spent several years at online messaging and web security services provider MessageLabs, building and leading their Asian operations. During his tenure at MessageLabs, it was acquired by software developer Symantec where he ran the Asia Pacific hosted services division. James brings to MYOB more than 20 years of experience managing technology companies around the globe.

Adam Ferguson (General Manager, Engineering & Experience)

Adam Ferguson joined MYOB in July 2004 when it acquired accounting software developer Solution 6. He was appointed General Manager, Accountants Division in 2006.

Prior to its acquisition by MYOB, Adam had worked with Solution 6 for nine years, holding a variety of roles in Client Management, Sales Management, Product Management and General Management.

Adam holds a Master in Business and IT Management from the University of Technology, Sydney and a Bachelor of Commerce from the University of Newcastle.

John Moss (Chief Strategy Officer)

John Moss joined MYOB in January 2007 and held the positions of Corporate Development Manager and General Manager, Business Division before being appointed to his current role as Chief Strategy Officer in February 2012.

Prior to joining MYOB, John previously held senior strategy and consulting roles with Sensis, Arthur Andersen and Booz Allen & Hamilton. John also spent 10 years in Europe working in the oil industry for Schlumberger and Shell in engineering and commercial roles.

John holds a Master of Business Administration from the Melbourne Business School and a Master of Arts and Bachelor of Arts (Honours) in Engineering Science from the University of Oxford.

Andrew Birch (General Manager, Industry Solutions)

Andrew Birch joined MYOB in 2009 as General Manager, Enterprise Division. He became General Manager, Websites Division in 2010 and more recently was appointed General Manager, Industry Solutions.

Prior to joining MYOB, Andrew held a number of senior management positions within the technology, telecommunications and software sectors, particularly in the leadership and growth of significant technology companies, including Honeywell Pacific and Vodafone Australia, as well as mid size technology businesses within Australia and New Zealand.

Andrew holds a Bachelor of Engineering from the Swinburne Institute of Technology and a Master of Business Administration from RMIT University.

Alla Keogh (Head of People and Performance)

Alla Keogh joined MYOB in January 2015 as Head of People & Performance

Alla has over 15 years of human resources (HR) experience in the technology and professional services sectors. Prior to joining MYOB, Alla held HR director positions at HR software services provider NGA.NET, insurance comparison website company iSelect, and Deloitte. She has also held generalist HR roles at Unisys, PA Consulting and Arthur Andersen. In addition to organisational development and HR operations, Alla has led the HR workstreams of significant mergers and acquisitions and business process outsourcing engagements.

Alla holds a Master of Applied Commerce (Organisational Change), postgraduate qualifications in employee and industrial relations from the University of Melbourne and a Bachelor of Arts from Monash University

Ben Ross (General Manager, User Experience & Design)

Ben Ross joined MYOB in September 2012 as General Manager, User Experience & Design.

Prior to joining MYOB, Ben held senior product management and strategy consulting roles in Silicon Valley, London and Australia with Intuit, ServiceMagic and the Boston Consulting Group. Ben also worked as broadband and innovation policy adviser to the Australian Federal Ministers for Defence and Communications after starting his career as a lawyer, specialising in corporate finance with Allens Arthur Robinson.

Ben holds a Bachelor of Laws (Honours) and a Bachelor of Commerce (Honours) from Monash University.

Simon Raik-Allen (Chief Technical Advisor)

Simon Raik-Allen joined MYOB in January 2010 as Chief Technology Officer.

Simon has more than 15 years of industry experience and a background in computer science. He has worked the majority of his career based in Silicon Valley in areas such as trading exchanges, e-commerce, business intelligence, communications, banking, government, media and entertainment. Simon has also worked with companies such as Sony, eBay, AOL, Bank of America, Foster’s, Telstra, National Australia Bank and Australia and New Zealand Banking Group.

Simon holds a Bachelor of Science and a Bachelor of Computing (Honours) from Monash University.

Natalie Feehan (General Manager, Marketing)

Natalie Feehan joined MYOB in May 2015 as General Manager, Marketing.

Natalie has more than 15 years of marketing experience, with seven years senior management experience. Prior to joining MYOB, Natalie held a number of senior marketing positions at REA Group, including most recently Group Manager, Marketing Strategy. Natalie also worked as Assistant Brand and CRM Manager for BMW.

Natalie holds a Bachelor of Business (Marketing, Human Resource Management) and a Master of Commerce from Swinburne University of Technology.

Kevin Rawlings (General Manager, Practice Solutions)

Kevin Rawlings joined MYOB in 2008 as Client Relations Manager, and held the role of National Manager, Client Relations prior to his appointment as General Manager, Practice Solutions in November 2014.

Prior to joining MYOB, Kevin held a number of senior management positions within the telecommunications sector, working with local startup technology businesses in Australia, as well as with multinational corporations across the United States, Asia and Europe. Kevin brings to the Practice Solutions business over seven years of experience in working with accountants using MYOB’s solutions across Australia and New Zealand.

Kevin holds a Bachelor of Science (Chemistry) from the University of Leeds, England.