Episode 24 - Be in the moment
"If you can find that sweet spot and there's trust, the world is your oyster"
The one thing every startup needs - even more than capital - is customers. People who are going to use their product, and ideally, pay for it.
But how do you build a big customer base when you're still a tiny company? And how do you build awareness about your product without a massive marketing budget? The answer for most startups is partners.
But finding the right partners and building a strong relationship doesn't happen overnight.
In this week's episode, we follow Longevity CEO and co-founder, Carla, as she takes the next step in exploring a relationship that could hold the key to reaching a massive audience ready and willing to use her product.