Episode 17 - Break It Down, Build It Up

“It's not running to a normal course. But there is no normal course.”

Startups are all about disruption. Experimenting with new ways of doing things, trying creative approaches to solving big problems.

But how do you know when your startup experiment is working, and what happens when it's not? How do you find out what your users really want when you haven't got a complete product to share?

In this week’s episode, with demo day fast approaching, VetChat’s Claire Jenkins is forced to go outside her comfort zone, to turn her existing product upside down and work with the development team on a totally new approach… and there’s no guarantee of success.