Spreading Yourself Too Thin – Part 2
Part 2 of 2
So there I was, simultaneously promoting free T-shirts and $120/hr copywriting on the same Web 2.0 channels. Visitors to my websites must have felt like they’d entered a dentist’s surgery, only to find themselves in a jumping castle.
I ignored all I knew about conveying a constant, relevant and significant message to a target audience. I vainly chased the holy grail of passive income (which has been beautifully defined as ‘working 18 hours a day to make money while you sleep’).
Finally, I woke up and went back to my main game. The game I’d spent 22 years and two degrees honing. I started writing about copywriting, and sending people to my copywriting site.
I soon caught the eye of Anthony, a web template designer who was rebuilding his own website. When he questioned me about copywriting (and I didn’t try to flog him a T-shirt) he asked me to quote on optimising his words.
Anthony liked my proposal and gave me a trial job. Though it took several hours to get a grip on the open source world of Joomla and its bewildering jargon, I did the job to his satisfaction. He told me to bill him. He paid the next day. $363 cash. That’s a lot of T-shirts.
A few days later, Anthony asked if I’d like to do an interview for his onsite blog. No payment, just my logo and URL prominently displayed. Free from my monetarised mentality, I said yes.
The result is now seen by many daily visitors to Joomla Bamboo (prospects I’d not have encountered otherwise). Twitterers from Anthony’s world are now following me, and vice versa.
When Anthony asked for a second article, I put everything I had into it. The result was so pleasing, I asked if I could leverage it with MYOB. He said yes, myBRC was rapt and you can read it here.
Meanwhile, I used Digg to cross promote my other myBRC copywriting articles about audiences, mission statements and job ads.
I was back on song. Instead of spreading myself thin, I was making the same call on every channel. The web had ballooned, but I had my pin. My visitor statistics jumped so much, I realised it was time to upgrade my own website (stay tuned for that one).
Each day now connects me with more of the people I want to learn from and do business with. It’s only a matter of time until I gain my next paying client from Twitter. I’ve even been approached to tell my story in a significant print publication (stay tuned for THAT one).
If the open-handed approach isn’t popping your balloon, focus your energies on one point: the pin is indeed mightier than the broad. I’m so happy with my breakthrough, I designed this ace T-shirt!
Paul Hassing, Founder & Senior Writer