Plan B

I usually spend hours perfecting these blog posts, but today I’m not feeling at all well*. I’ve also got some crushing work deadlines. What’s more, my brilliant IT guys have prepared my new website ahead of time and they’re waiting

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The Punter’s Ton

EXCITING NEWS FLASH!

A version of this post has just been published in Seth Godin’s Purple Cow New Edition (hardback). Check it out here.

 

 

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Waiter, There’s a Bomb in My Soup!

Poison pet food. Faulty car brakes. Flammable fans. If a customer found a potentially lethal problem with your product, would you want to know? If so, how badly? One might think such information would be highly prized. But is it?

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Look, Dad; no job!

Contrary to TV nirvana, family affairs can be vexed. And when children choose different paths to their parents’, the relative thickness of blood doesn’t stint its flow. This has been a big issue for my small business. I’m keen to

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I’m Frightened!

Today I commissioned a $2500, scorched-earth rebuild of my entire website. I expected a faint pang of apprehension at this point; now that it’s here, I’m downright scared. I’ve written dozens of sites for clients, but this is different. It’s

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Fresh Eyes. Fresh Ideas.

However much you love your business, familiarity can deaden your senses to its merits and flaws.

To optimise your operation, therefore, the unbiased eyes of first-time visitors are an essential (and inexpensive) tool.

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