There are only 24 hours in a day and I recently realised that my life could be improved if I didn’t have to spend any one of those doing household chores when I could outsource to a house cleaner.
The decision was easy, but finding someone was another matter. I have heard an array of stories and experiences both good and bad. Not all that dissimilar to finding a reliable and effective plumber, hairdresser or mechanic.
Most of us turn to our friends and family first when looking for someone to hire. The reason for this is that we trust that the opinions of our nearest and dearest will be sincere and honest. If they recommend someone to us it is because they genuinely believe the person is well equipped to help us out in whatever way they can.
However, I recently moved house, and no one I knew was able to recommend someone in my area.
So I turned to the WOMO website. WOMO stands for Word Of Mouth Online and this website is a dream for those who want to take the unknown out of hiring services. It gives users a forum to recommend small businesses that they have used.
With an aggregate star rating you can see just how often this business leaves their customers satisfied. With a string of glowing recommendations you can be much more confident that you’ll receive the quality of service you are after.
After thoroughly reading recommendations, I picked a company that sounded like it offered what I was after and now I have the cleaner I was looking for.
It is amazing how much weight a recommendation carries, whether it is positive or negative. Nielsen research suggests that 78 per cent of people hold customer recommendations in higher esteem than any form of advertising!
We seek to take the uncertainty out of decisions, and as we become more aware of advertising tricks and misleading marketing messages – the old fashioned word-of-mouth reigns supreme.
So now that I’ve found a great cleaner, I’m heading back to WOMO to see what other help I can have to run my home and business!
Maybe I’ll start with a good chef…