From the Telstra Business Awards to iPad apps, how the Easy Weddings team are leading the pack

Regular readers will remember Easy, winners of both the MYOB Small Business Award and the Victorian Business of the Year Award at last year’s Telstra Business Awards, when they shared some secrets behind their success right here on The Pulse.

Katrina and Matt Butterworth built the site nearly a decade ago in their lounge room, after personal experience planning their own wedding revealed a massive gap in the market for an easy to use, planning resource.  Undeterred by the lack of a technology background, they launched Easy Weddings, with Matt teaching himself web design and heading back to school to study HTML and programming.

Fast forward to 2011, and Easy Weddings is enjoying their fourth year as Australia’s number one online wedding destination, employing 22 staff, showcasing over 3500 of the wedding industry’s best vendors, and helping over 240,000 unique visitors per month plan their big day.  (That’s a lot of brides and grooms!)

And they’re not stopping there!

This week, Easy Weddings launched their very first iPad app – an all-in-one wedding planning app that lets brides plan every aspect of their wedding from the moment they slip on that sparkly engagement ring.  And the best part is that it’s completely free!

The team invested their prize money from their win at the Telstra Business Awards into developing the Easy Weddings iPad Planner and Managing Director, Matt Butterworth believes it’s the best on the market.

“We’ve been in the wedding business for more than a decade, so we know exactly what anyone planning a wedding needs to know, what they need to do and what order they need to do it in. So, we’ve bundled all that experience into a single app.”

Easy Weddings are fantastic example of a small business that has built on the momentum of winning an award, and used it to propel their business to new heights.  (Have you nominated your business for the 2012 Telstra Business Awards yet?  Head here to fill in your application now!)

Planning a wedding?  Head to the iTunes store now to get your free copy of this very handy app – with a budget planner, guest list and seating manager, to do list and places to keep your notes, it’s an indispensable tool for the modern day bride.

And you don’t need to feel left out if you’ve already tied the knot!  While it is designed to plan a wedding, with a huge list of suppliers and some great functionality, it’s perfect for planning just about any event – from work functions, to birthdays, or even an anniversary.

Since winning the Telstra Business of the Year Award back in 1996, we’ve sponsored the MYOB Small Business Award, and we love celebrating the spirit and success of Aussie businesses.  Past winners include some incredible businesses, and we’re proud as they continue to grow from success to success.

Make sure to head to the iTunes store to download your very own Easy Weddings iPad Planner, and keep your eye out for some great things from the Easy Weddings team in 2012!


Emma Mulquiney | Online Editor – MYOB