SBO Archive

Paper Bag Bandits

Money talks. Has it said anything to you lately?

 

Did you hear about the rather lucrative printer cartridge deal?

The highlight for me was the public servant who:

‘… bought enough black toner cartridges to supply the government department for 40 years — despite

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Paper Runs

 

All this hit my letter box in just two days!

 

I must get a proper NO JUNK MAIL sign.

Each time my home-made one falls off, I have a Brazil moment.

Someone, somewhere, must benefit from this bumf.

But who?!

Client companies? Ad agencies? Graphic designers? Printers? Paper

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Smoke ‘em if you got ‘em

Blink and you may miss it.

Here’s a business tip I learnt the hard way:

If you get a gig, job, order, project, piece of work or commission, do it NOW.

If you don’t, it may not be there tomorrow.

For several

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5 Ways I Messed Up Launching My Business

Today we welcome Sheila Smith, author of The Birthday Dragon, which she proudly self-published this year.  Sheila candidly shares her experience of launching her own business, and the mistakes she learnt from along the way.  Thanks for joining us, Sheila!  Emma

As I

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Strap Yourself In!

Do you have a slogan that sticks?

 

The ripping response to our elevator pitch debate got me thinking of an even shorter (yet possibly more important) business branding element.

The strap line.

Also called the tag, tag line, end line, slogan and motto, this

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Making Stuff Up

 

What’s the magic word?

 

We’ve seen how business strap lines can become part of mainstream culture.

How about words?

Hoover, Xerox and Google all went from brand names to generic English terms.

Can we give our brands a similar boost?

 

Word Up

In almost every book

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Sour Cream & the Metagame

To thrive in business, look beyond your game.

We can reasonably describe business as a game. There are certainly winners and losers. Gaming is an important analogy. These days, it’s not enough to merely play the game. Because chances are, your customers are playing the metagame.

What’s

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Should We Tell Them about Nanna?

Do you share dark days with clients?

 

Disease is visiting my family.

I’ll spare you the details; it’s life and we all must live it.

The question is, do our private lives concern our customers?

 

Family Feud

Fonnie and I differ on so little, it’s significant

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Tomorrow’s Loot Today!

                                         Do your customers pay it forward?

 

I wasn’t going to do a tax post, but something unprecedented and rather special happened this week.

One of my newest clients asked if she could pay me a chunk of change now

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