Back in the fold

Paper plane

A very sharp knife is in da house.

It’s a red-letter day at The Feisty Empire.

After a six-year absence, my smartest associate has returned to the fold.

Adam Finlay helped build my business.

Now he’s helping me grow it.

By describing this journey, I plan to collate hints to help your business too.


At the peak of Empire in 2005, I had five writers in training.

Adam out-learned, out-worked and outlasted the others.

But when my biggest client unexpectedly hired in-house copywriters, my revenue plummeted by more than 80%.

There was barely enough work for me.

Adam toughed it out, working on my business instead of in it.

We created forms and systems to make daily life faster, easier and more accurate.

Finally, my investment money dried up and Adam had to move on.

In giving a glowing testimonial to his prospective employers at Deakin University, I felt like I was cutting off my right arm.


Adam shone in his new senior editorial role.

Soon he was editing me, improving my writing by 20%.

Then he nailed his masters with high distinction.

Then he gained national professional accreditation as an editor.

Meanwhile, I rebuilt my client base, studied social media and developed new income streams.

Today I’m on the cusp of having more work than I can handle.

So Adam’s return is most propitious.

He’s found that he prefers editing to managing, so is delighted to be back ‘on the tools’.

He’s not the only one!


I’ve been putting the word out to clients.

Their response has been extraordinary.

Many remember working with Adam all those years ago (such is his technical prowess and superior bedside manner).

They’re telling their networks, and fresh work is already starting to flow.

When I took last weekend off, I threw Adam the Empire’s ‘keys’, knowing he could handle anything in my absence.

With my capacity doubled, I’m ramping up my business generation efforts and saying yes to more projects.

I can’t wait to see what happens next.

Your growth

I’m eager for your tales of love and loss, staff and colleagues, growth and decline and the lessons springing therefrom.

By sharing our stories, we’ll all evolve.

So when the next wave comes,

we’ll surf it!



Paul Hassing | Founder & Senior Writer – The Feisty Empire