Inadequate digital solutions costing mid-market businesses $300m+ per year
26 Aug 2021
- Mid-market organisations see an average of 12.5 hours per employee wasted each week due to ineffective digital solutions
- For a typical mid-market business with 100 employees, this equates to a cost of more than $2.7m per business, per year
- Commercial case for change is astounding - organisations with more modern business management systems and practices, grow 3.2x faster than their industry peers.
New research on the mid-market commissioned by MYOB shows organisations are losing one and a half days per week per employee, on manual or repetitive tasks due to ineffective digital solutions.
The findings of the trans-Tasman study, conducted by Forrester Consulting on behalf of MYOB, revealed that the extra cost of this additional human involvement equates to more than $2.7 million (AUD) per year, for a medium-sized business with 100 employees.
With just over 100 mid-market businesses employing 100 people according to the Australian Bureau of Statistics (ABS), based on this handful of businesses alone the productivity issue is resulting in a projected cumulative impact of nearly $300 million per year to the Australian economy*. However, with a total of more than 50,000 mid-market businesses in Australia employing more than 2.4million people (approximately 25% of the business workforce), this projected cost to the local economy is just the tip of the iceberg.
MYOB Enterprise Head of Go-to-Market - Valantis Vais, says that the new insights back up a recent report from the Australian Productivity Commission which showed economic growth per person over the past decade, has slipped to its slowest rate in 60 years.
“Whether they’re managing 20 employees or 200, what our data shows is that not only are Australia’s mid-market businesses under-utilising technology and losing productivity, but as a result - considering the size of the market - many are also missing out on a more-than $300 million opportunity,” he explains.
“Mid-market businesses could become the other engine room of the Australian economy. By tackling this productivity problem, these businesses could be helping bring down Australia’s unemployment rate, drive wages growth and boost our nation’s GDP. However, rather than grab the opportunity in front of them and gain a competitive edge, many are lagging behind their international peers and missing out on a chance to grow or improve their bottom line – mainly because they’ve let inertia take hold.”
The new Forrester Consulting study commissioned by MYOB found that there are three key challenges organisations believe are standing in the way of their ability to improve their business and people management solutions - a lack of leadership support (35%), business inertia to change (34%), and the high cost of technology (34%).
With a challenge around prioritisation from business (31%) adding to this, Valantis says there is an even greater need for leadership to recognise how the lack of appropriate digital solutions in their organisations are wasting employees’ time, negatively impacting sales growth, creating extra costs and leading to poor customer experiences.
“Action must come from the top, and with a third of local firms saying that a lack of prioritisation in their business was holding them back, these findings demonstrate there’s not enough leadership to drive change. Employees can’t follow what they can’t see, and organisations need leaders with a clear vision and a desire for action to inspire this change,” he says.
“With many business leaders unaware of the very real link between their business and people management software and achieving business goals, it’s time for bigger business to step up and make more of an effort to understand the importance of investing in the right digital solution and how this can save them time and money, not to mention help them grow their business.”
Alongside productivity woes, the new insights show business growth and bottom line are also taking a hit. In fact, 50% of decision-makers surveyed for the study, admitted that their manual systems have held them back from taking on larger customers. The findings also showed that mid-market businesses believe more than a quarter (28%) of their extra costs are being incurred because of inefficient or ineffective business and people management solutions.
Bolstering the rationale for businesses to reassess their solutions, additional insights from Forrester highlight that businesses using future-fit platforms and practices grow 3.2 times faster than their industry peers.
“Modern solutions facilitate a more iterative, agile approach, allowing businesses to make changes and unlock value faster. This will help more Australian businesses realise operational efficiencies and access new revenue generating opportunities, while improving productivity and profitability in ways that will have a positive flow on effect for the local economy,” Valantis says.
“Business owners, boards and senior leadership teams are always looking for opportunities to invest in their business to drive performance, and this study has highlighted that the return on investment from upgrading business and people manage software is astounding.
“Having spent years working with businesses of all sizes on their digital transformation, I am amazed at the attractiveness of the commercial case for mid-market businesses to change to more modern solutions. Businesses that realise the true cost of using outdated solutions and capture the potential, untapped value of implementing intelligent, technology-driven solutions, are the ones most likely to grow over the coming 12 to 18 months,” he adds.
To download a copy of the study - “Seizing Advantage: The technology pivot ANZ businesses must make” – which looks into mid-market firms and the case for unified solutions, visit: www.myob.com/seizing-advantage
*ABS data recorded 109 businesses with 100 employees on 25th June 2021.
For more information, please contact:
Sarah Green, Character & Distinction
Forrester Consulting conducted an online survey with 420 respondents and 7 interviews with mid-market decision-makers with responsibility or influence over their organisation’s business and people management solutions in Australia and New Zealand to evaluate the role of business and people management solutions in mid-market businesses today. The study began in April 2021 and was completed in June 2021.
MYOB is a leading business platform with a purpose of helping more businesses in Australia and New Zealand start, survive and succeed. MYOB delivers end-to-end business management tools and accounting solutions for SMEs and the mid-market, direct to businesses, as well as a network of accountants, bookkeepers and consultants. MYOB operates across three key segments: Small and Medium Enterprises (SME), Enterprise, and Financial Services. For more information visit myob.com or follow @MYOB on Twitter.
 Source: “Beyond Agility — Adaptive Enterprises Hold The Winning Hand,” Forrester Research, Inc. May 7, 2019.