Australian women spending to save small businesses
12 Mar 2020
Australian women are 20% more likely than men to shop Australian made as a direct result of the drought and bushfire relief efforts (79% versus 66%) and are twice as likely (18% versus 9%) to donate items to support Australian communities affected by disasters, according to fresh research from MYOB.
The data from 1,000 Australian consumers suggests women are particularly passionate about doing their part for the community.
“The first few months of 2020 have been devastating for Australians,” said Jane Betschel, MYOB’s Head of SME Direct Sales.
“For many, the glimmer of hope has been in the actions of those around them. We’ve seen huge waves of support for communities and businesses to rebuild after being impacted by fires or drought.
“While all Australians – women and men – have supported communities and businesses, the research indicates that women have really given their all to support the cause. Their actions are of great benefit to businesses, communities and society as a whole.”
The research also found that women are more likely than men to purchase from drought or bushfire impacted businesses with the aim of supporting them in their recovery (48% female to 35% male). In general, younger generations were also more likely at 68% compared to a national average of 42%.
Women place more importance on whether a product is Australian made in a buying decision, at 76% compared to 68% of men. Women are also more prepared to pay more for a local product or service (65% compared to 61%).
“Following recent natural disasters, women-led businesses and social enterprises have taken the country by storm, encouraging people to Spend with Them, Buy from the Bush, Go with Empty Eskies and helping to Find a Bed,” said Ms. Betschel.
“It’s wonderful to see the role women play in building and rebuilding communities, and in particular small businesses, across the country.”
For further comment or other information please contact:
Selina Ife, Communications Consultant, MYOB
MYOB is a leading provider of online business management solutions. MYOB makes business life easier for approximately 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, practice management, CRM, job costing, inventory and more. MYOB operates across three core segments – Clients and Partners (business solutions to SMEs and Advisers); Enterprise Solutions (larger businesses) and Payment Solutions. We also provide ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. We are committed to ongoing innovation, particularly through our Connected Practice Strategy and through the development of the MYOB Platform. For more information visit https://www.myob.com/au/ or follow @MYOB on Twitter.