MYOB’s ‘SUCCESS: The Podcast’ launches second season featuring female entrepreneurs and their startup journeys

09 Aug 2018

MYOB’s SUCCESS: The Podcast is back for season two, focusing on entrepreneurs and their different perceptions of “success”. This time the podcast exclusively features female entrepreneurs from She Starts, a six-month accelerator program sponsored by MYOB.


Diverse talents addressing diverse issues

The founders featured come to SheStarts with a great idea and a passion to make it a reality. Over the course of the program they’re mentored and helped to build their product.

“The uniqueness of the SheStarts program is that the women involved don’t have technical backgrounds,” Natalie Feehan, MYOB GM of Group Marketing, says.

“The diversity of their backgrounds can be a strength when it comes to creating new products.

“They have a clean slate when it comes to developing technical products. They come to the program with an idea then, with support from the accelerator program, build it.”

Each 25-minute podcast episode features a different founder who talks through the highs and lows of building a tech startup from scratch, and the success they’ve had along the way.


Episode list:

1.       Dr. Anna Wright’s success is improving accessibility for vision-impaired people in public spaces
BindiMaps empowers people with vision impairment to safely and confidently move through indoor spaces and independently navigate the world.

2.       Dr. Annie McAuley’s success is driving children’s education via play-based learning
When Dr. Annie McAuley’s daughter was struggling with a delay in language development she created TalkiPlay to make learning language fun for children and simple for parents.

3.       Dr. Carla Harris’ success is closing the superannuation gap for women
Combining her expertise in research and analytics with her experience in workplace gender equality, Dr. Carla Harris created Longevity App to help people save a little extra for retirement every time they spend.

4.       Dr. Claire Jenkins' success is bringing pet health care into the digital age
VetChat introduces telehealth for pet care. It exists to make trusted, credible vet care easier to access for all pets as soon as it's needed.

5.       Danielle Owen Whitford’s success is reducing stress in the workplace
Drawing on her own experiences with corporate burnout, Danielle Owen Whitford developed Pioneera, using artificial intelligence to analyse workplace emails to forecast potential stress – before it happens.

6.       Lily Dempster's success is making a measurable reduction to climate change
The Neighbourhood Effect calculator analyses an individual’s lifestyle and suggests simple actions to reduce environmental impact.


All six episodes of SUCCESS: the Podcast are available now for download from iTunes.




For further comment or other information please contact:

Selina Ife, Media Relations Consultant, MYOB

M: 61 488 044 237 / E:


About MYOB

MYOB is a leading provider of online business management solutions. MYOB makes business life easier for approximately 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, practice management, CRM, job costing, inventory and more. MYOB operates across three core segments – Clients and Partners (business solutions to SMEs and Advisers); Enterprise Solutions (larger businesses) and Payment Solutions. We also provide ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. We are committed to ongoing innovation, particularly through our Connected Practice Strategy and through the development of the MYOB Platform. For more information visit or follow @MYOB on Twitter.