MYOB reveals new creative platform Done as a call to action for time poor business owners

21 Aug 2018

Australian technology company, MYOB today revealed its new creative platform Done by in-house creatives The Purple Agency.

The creative platform is based on the shared pain point that no matter the business size, business owners have an endless list of things to do, and accounting and managing finances often sits at the bottom of the list.

MYOB provides online business management solutions that help businesses succeed, with 1.2 million customers across Australia and New Zealand. Through various creative executions, the Done platform demonstrates how MYOB helps to get the accounts easily done, letting users to get on with running their business.

 “MYOB is essential for business success,” said Ben Lemon, Group Head of Brand and Communications at MYOB.

“Our products make it easy to manage the accounts by automating tasks, and our cloud-based products mean you can work anywhere, have full visibility of cash flow, and real-time insights into how your business is tracking.

“It also provides online connectivity with a business’s book keeper or accountant.”

In 2016 MYOB revealed a new brand identity to reflect its position as one of Australia’s leading tech businesses and to launch its revised vision of helping businesses succeed.

“MYOB has changed. We’re not the same business we were 10 years ago or even three years ago,” Mr. Lemon said.

“This creative platform helps cement our repositioning around the customer promise of Simplify Success. It brings to life our new visual identity and our personality in a way that is fresh and modern and contemporary.

“MYOB has an incredibly strong culture of innovation and product development based on agile methodologies. We’re a digital business and you can really feel that internally – but until now, we haven’t brought that personality to life in terms of our campaigns. This new creative platform reflects our culture and our vision. It shows who we are internally to the outside world”.


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Creative team:

·       Purple Agency: Stanley Johnson, Jason McQuoid, Ash Ragg, Tara Whitehead, Scott Hagart

·       Management: Ben Lemon, Belinda Watson, Corinna Fenwick

For further comment or other information please contact:

Selina Ife, Media Relations Consultant, MYOB

M: 61 488 044 237 / E:


About MYOB

MYOB is a leading provider of online business management solutions. MYOB makes business life easier for approximately 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, practice management, CRM, job costing, inventory and more. MYOB operates across three core segments – Clients and Partners (business solutions to SMEs and Advisers); Enterprise Solutions (larger businesses) and Payment Solutions. We also provide ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. We are committed to ongoing innovation, particularly through our Connected Practice Strategy and through the development of the MYOB Platform. For more information visit or follow @MYOB on Twitter.