MYOB ranks amongst Australia’s most innovative companies

31 Jul 2018

A culture of innovation and setting staff up to be “future makers” has seen accounting software business MYOB place 8th on the Australian Financial Review’s Top 100 Most Innovative Companies list.

The prestigious awards recognise innovation as change that adds value across a business – last night’s award winners were acknowledged for their ability to implement a key initiative in the past year, driving a culture of innovation, and a benchmarking survey rating employees’ answers regarding a range of innovation drivers.   

“We’re delighted with this result. This is the 6th consecutive year we have been recognised on this awards list, and it’s wonderful to be acknowledged as one of Australia and New Zealand’s top 10 most innovative companies,” says MYOB CEO Tim Reed.

“We’ve built a culture of innovation in all parts of our business. Team members truly see themselves as ‘future makers’, focused on developing the next generation of technology to help businesses succeed.

“We are investing more than $200 million in research and development over the next two years and continue to work with businesses of all sizes to leverage industry and technological trends and ensure we deliver real value to clients.”

MYOB’s unique artificial intelligence tool, MYOB Advisor, was key to the company’s ranking.

The tool incorporates artificial intelligence and natural language generation to interpret data and provide easily understood descriptions of a business’ financial position. These insights can then be customised by accountants, allowing them to easily advise their clients, driving meaningful conversations.

“The industry is transforming and it’s an exciting time for accountants, bookkeepers and small business. MYOB Advisor will be able to help forge closer advisory relationships between accountants and their clients,” says Tim Reed.

“MYOB began life more than two decades ago with one big idea - to create innovative tools for making business life easier. Our business success is based on our team’s ability to stay ahead of the technology curve, and we believe we have created the working environment to do just that.”

For the full list of the AFR’s Most Innovative Companies, please see here.


For further comment or other information please contact:
Conor Roberts, MYOB NZ Communications and Public Affairs Manager
M: +64 21 124 6004  / E:

About MYOB
MYOB is a leading provider of online business management solutions. MYOB makes business life easier for approximately 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, practice management, CRM, job costing, inventory and more. MYOB operates across three core segments – Clients and Partners (business solutions to SMEs and Advisers); Enterprise Solutions (larger businesses) and Payment Solutions. We also provide ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. We are committed to ongoing innovation, particularly through our Connected Practice Strategy and through the development of the MYOB Platform. For more information visit or follow @MYOB on Twitter.