Groundbreaking new technology from MYOB allows accountants and bookkeepers the ability to provide in-depth business insights to clients.
MYOB today announced the launch of MYOB Advisor, a unique artificial intelligence (AI) enabled tool designed to revolutionise the way accountants and bookkeepers advise their clients. MYOB Advisor is integrated into the platform that partners currently use and turns data into written sentences to simply explain business performance.
Meeting the needs of a changing industry
There is significant demand among small and medium enterprises (SMEs) for business advice with SME’s listing seven of their top 10 unmet needs being advisory in nature. More than 40% of SMEs see their accountant as their main source of business advice, suggesting that accountants are in the preferred position to provide advisory services beyond compliance and transaction processing.
MYOB CEO Tim Reed says MYOB Advisor is the first step towards helping accountants, bookkeepers and their clients to unlock more of their business goals.
“We know that accountants and bookkeepers want to grow their advisory services, and MYOB Advisor is one way they can offer greater value to their clients,” Mr. Reed said.
“MYOB Advisor frees accountants and bookkeepers’ time while also assisting with actionable business outcomes.”
Piloting leading technology
This pioneering technology is the latest release from MYOB that cements its place as one of Australia’s fastest growing tech companies. The incorporation of artificial intelligence and natural language generation (NLG) means MYOB Advisor goes beyond visual dashboards, charts and tables.
MYOB Advisor gives natural language descriptions of a business’ financial position, which can be customised by accountants and bookkeepers, based on their own knowledge and experience with their SME client.
“We see the coming years as an exciting time for accountants, bookkeepers and small business,” said Mr. Reed.
“The industry is transforming rapidly, bringing new ways for our partners and their clients to evolve with it and raising the bar for their own business success.”
MYOB Advisor allows accountants and bookkeepers to scale up their advisory services quickly and easily. Features and advisory insights available via the platform include:
- Automated management reporting and a reduction in reporting time.
- Ability to easily create a snapshot of clients’ position.
- Deep integration between MYOB Advisor and MYOB means no need to leave the online platform.
MYOB Advisor is currently in pilot phase, with general release set for mid-2018.
For further comment or other information please contact:
Selina Ife, Media Relations Consultant, MYOB
M: 61 488 044 237/ E: firstname.lastname@example.org
MYOB Group Ltd (ASX: MYO) is a leading provider of online business management solutions. MYOB makes business life easier for approximately 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, practice management, CRM, job costing, inventory and more. MYOB operates across four strategic segments – Small to Medium sized businesses (SMEs), Practices (accountants, advisers and bookkeepers), Enterprise (larger businesses) and Payments. It provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. MYOB is committed to ongoing innovation and delivering efficiencies and growth opportunities for its growing client base across Australia and New Zealand. For more information, visit http://investors.myob.com.au/Investors or follow @MYOB on Twitter.
 MYOB research 2017