MYOB report explores human experience in the next 25 years
In the latest in the Future of Business series, MYOB explores the
technological revolution that will transform the way we connect,
relate and interact with one another. Yet, while we will have
experienced a dramatic shift in the way we work by the 2040s, what
might be even more remarkable is the increased value of the human
MYOB Chief Technical Advisor and futurist Simon Raik-Allen says,
even with incredible advances in technology, people need to be
together to truly be creative.
“Right now, we’re on the cusp of what the World Economic Forum calls
the fourth industrial revolution. There’s no doubt that momentous
change is underway and that there will be huge employment impact from
the disruptive change. But, like the last industrial revolution, it is
more likely to enrich our experiences and provide more opportunities
for meaningful work and exciting business.”
Mr Raik-Allen believes that, rather than technology isolating or
excluding people, it will bring them together.
“It doesn’t matter how advanced our technology becomes, in the end,
it will come down to people and values. The next revolution will lift
humanity, embrace creativity and shape a world that empowers
communities. People will always be at the centre of the business, and
their experience will be more valued than ever.”
“This is our vision at MYOB. We understand that business isn’t just
business, it’s personal. Although we continue to design, innovate and
advance our technology, ultimately it’s the human connection that
enables our business and our clients to succeed. We’ve believed this
for the last 25 years and we’ll be doing this for the next 25.”
Looking back to look forward
While not all the technologies promised for the world in the
21st Century have come to fruition, Simon Raik-Allen says
we can learn a lot about what the future holds by looking back.
“We live in a world that is taking its first steps in developing a
host of technologies that will shape our future. Jetpacks,
self-driving cars, bionic limbs, interplanetary travel, holograms, AI
assistants – the stuff of science fiction in the last century is now
very close to reality,” says Simon Raik-Allen.
In the Future of Business report, MYOB looks at how the trends we
are seeing now might help shape business innovation of the
“When I look back at the two decades of global innovation, there has
been some stunning successes and some resounding failures,” says Mr
“For many of them, that success or failure has hinged less on how
well they were built or the idea on which they were created, and more
on how they were received by people: did they solve a problem, have a
place in society, and capture the imagination in a way their
The report examines the evolutionary dead ends of the technology
sector, from Dvorak keyboards to Google glasses and highlights some of
the key factors – including social acceptance, marketing power and
even colour – that determines the winners and losers.
The future of business is personal
Mr Raik-Allen says while technology will drive dramatic changes in
many areas of business – office roles and administrative functions,
manufacturing and production will likely be tasked to robots or be
automated in some form – the face-to-face value of human interaction
will be more highly valued than ever.
This will give rise to a whole new section of business designed to
fulfil the need for human interaction and experience, provide
tailored, personal advice and guidance, or create experiences designed
specifically for the customer.
“How many of these developments will unfold, and their influence on
business and society, is unpredictable. But, by looking at the last 25
years, we can see patterns of development, which allow us to discern
the ways current technology may evolve,” says Simon Raik-Allen.
“In particular, in every development and at every stage, we see how
important the influence of society and the individual has been over
every new technology. Regardless of the developments in areas like AI
and robotics, we are building a future people will inhabit – and
developers ignore at their peril the very human side of business and
“As a business owner you need to make sure that you can rapidly
change to align with the way in which not just technology but society
is moving. In predicting the future of business technology over the
next 25 years, people will be your best barometer.
“Understanding what they want, what problems they need solving, how
they’d like their experience to be delivered, and whether they are
ready yet for the next step will determine success as much in 25 years
as it does today.”
The MYOB Future of Business: 25 years into the
future report is available for download now at www.myob.com/futureofbusiness
For further comment or other information please contact:
Saba Chowdhury, MYOB
P: 0400 300 913 / E: Saba.Chowdhury@myob.com
Georgia Colahan, Ogilvy PR
P: 02 8437 5384 / M: 0432 882 080 / E: Georgia.Colahan@ogilvy.com.au
MYOB Group Ltd (ASX: MYO) is a leading cloud based business management solutions provider. It makes business life easier for approximately 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, practice management, CRM, job costing, inventory and more. MYOB provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and in 2015 was awarded the BRW award for the most innovative large company for 500+ employees and placed 2nd in BRW’s Most Innovative Companies Award list across all categories nationally. For more information, visit http://investors.myob.com.au/Investors or follow @MYOB on Twitter.